MagicSyncScale Your Social Media Content with System Variables for Dynamic Posts
Personalize Every Post Without Manual Editing
If you manage social media for multiple clients or locations, you know the pain of manually editing each post to include the correct business name, address, or website. This repetitive work is not only tedious but also error-prone.
MagicSync's System Variables solve this by letting you create dynamic post templates that automatically populate with the correct data for each business.
What Are System Variables?
System variables are placeholders that MagicSync replaces with real data when the post is published. They are defined using curly brace syntax:
Welcome to {business_name} in {city}!
When this post is scheduled for different businesses, MagicSync automatically substitutes the correct values based on the connected business profile.
Built-in System Variables
MagicSync provides a comprehensive set of default variables:
| Variable | Description |
|---|---|
{business_name} | The name of your business |
{city} | The city where your business is located |
{state} | The state or region |
{address} | The full street address |
{phone} | The business phone number |
{website} | The business website URL |
{email} | The business contact email |
{zip_code} | The postal code |
Custom Variables
Beyond built-in variables, you can create custom variables for any specific data points:
{product_name}for product launch campaigns.{promo_code}for discount offer posts.{event_date}for event promotions.{service_name}for service-based businesses.
Custom variables can be defined globally or per business group.
Real-World Example
Agency Scenario: You manage 50 restaurant clients wanting to post a weekly special.
Template post:
Hungry? Visit {business_name} at {address} this weekend and try our {weekly_special} for just ${price}. Reserve at {website}!
With one template and 50 variable sets, you create 50 unique posts in seconds.
How to Use Variables
- Step 1: Create a new post or use Bulk Create.
- Step 2: Type
{in the content editor to see available variables. - Step 3: Insert variables into your post text.
- Step 4: Preview how the post will look with actual data.
- Step 5: Schedule and publish.
Start using system variables today and transform how you manage multi-location and multi-client social media.